Why Peek A Blue

Our Difference

We believe all our customers want and deserve top-quality products. With this in mind, no matter how big or small, all our products are selectively sourced, hand-picked and meticulously prepared so that when you buy our products, you can be sure you will receive nothing but superior quality, premium products.

Most of our products come from our suppliers, harvesters, creators or artists directly from us to you. So we can tell you the unique story behind your special piece and exactly where it came from.

In a time when so many things are often mass produced, we offer you products that are rare, natural and one-of-a-kind. Statement pieces and creations that are impressive and stunning - each having a story that you can proudly share. No one in the world will ever own a product exactly like yours. That is our distinction.

We source products from ethical suppliers that comply with international environment and sustainability practices. Our products are abundant growing, fast regenerating species or are by-products of human food consumption. We also ensure that we are protecting and benefiting the communities that provide us with our valuable supplies. 

Most of our products are natural and will have some organic blemishes which we believe gives them their natural unique features and makes them beautiful in a perfectly imperfect way. However, we understand sometimes these feature are not desirable, so we carefully check our natural products and remove, clean and prepare each of them so they are striking and suitable for gifting, presentation or display.

All of our coral is genuine Australian coral, sustainably harvested from the Great Barrier Reef. We use licensed harvesters, approved by the Australian Government, Fishery Industry and Great Barrier Reef Marine Park Authority.

The harvesting of Australian coral is strictly regulated and our coral harvesters operate on limited quota and collect only from permitted zones of the Great Barrier Reef Marine Park where there is abundant fast growing coral species. Australian coral harvesting is recognised as the most sustainable harvesting practice in the world and suppliers are continuously working with marine scientists, marine environment and fisheries authorities to refine coral harvesting practices and safe-guard the future of the Great Barrier Reef. 

You can be confident that when you purchase our coral you own a genuine natural Australian product and have played an important part in sustaining the future of the Australia Great Barrier Reef.